Mindee Plugues—ABTA, Secretary
Mindee Plugues serves as Secretary of the ABTA Board of Directors, and is a member of the Governance & Nominating and Finance & Audit Committees. Since joining the ABTA in 2017, she has served as Chair of the Mission and Development Committees.
Mindee is an experienced executive and senior leader in brand and business management, integrated marketing, and people development. She has a proven track record of driving topline, margin, and share growth on multi-million/billion-dollar businesses. Over the course of her 15-year brand management career, she has led transformative marketing and breakthrough innovation on some of the most universally recognized brands such as Kraft Foods, Oscar Mayer, Lunchables, Halls, Trident, and Applebee’s.
A seasoned brand strategist, Mindee is passionate about mining consumer, customer, and category insights to build businesses, brands, and teams globally and domestically. In her spare time, she continues to consult with start-ups and non-profits on building strong brand foundations and developing effective go-to-marketing strategies. Prior to brand management, she spent a decade in software development and product management leading process improvement and digital innovation in business systems and electronic banking.
A Michigan native, Mindee holds an MBA from the Ross School of Business at the University of Michigan and a B.A. in psychology from Michigan State University. She currently resides in Los Angeles, CA with her husband Matthew and their young daughter.
Mindee’s father was diagnosed with a glioblastoma (GBM) in 2000 and passed away 11 months later. During that time, the ABTA was a valuable resource to help navigate her father’s treatment plan. She later got more involved with the ABTA by raising money in 2013 with Team Breakthrough for the Chicago Marathon, in memory of her father.
As you’re prioritizing, it can be helpful to use the “do, delegate, defer, or drop” technique:
