Bright Ideas campaign to spotlight the need for answers
The American Brain Tumor Association today announced the launch of its Bright Ideas campaign in recognition of Brain Tumor Awareness Month.
The American Brain Tumor Association, the first and now only national organization committed to providing both patient and caregiver support services and the funding of brain tumor research, is dedicated to providing and pursuing answers. The Bright Ideas concept reflects the organization’s role in fostering breakthroughs that lead to new thinking, better understanding and more effective treatments.
“When it comes to brain tumors we don’t know who, we don’t know when and perhaps most frustrating of all, we don’t know why,” said ABTA President and CEO Elizabeth M. Wilson. “Bright ideas, however, are what lead to breakthroughs—those ‘ah-ha!’ moments that bring us one step closer to finding the answers we seek. It is our hope that the Bright Ideas campaign will increase awareness of and support for breakthroughs in our understanding and treatment of brain tumors.”
Each day, 500 people in the United States will be diagnosed with a brain tumor. They join the nearly 700,000 who are currently living with the diagnosis. And in 2013, 13,000 people will lose their lives as a result of their brain tumor. There are more than 120 types of brain tumors, which means there is no one answer to the brain tumor challenge.
The campaign is designed to engage the ABTA’s social media followers in an effort to elevate the visibility of the disease and the organization among their networks and beyond through likes, shares and re-tweets of brain tumor facts, features and photos posted by the ABTA throughout May.
To participate in the Bright Ideas campaign, follow the ABTA on Twitter (@theABTA) and like the ABTA on Facebook at http:// facebook.com/theABTA. For more information on Bright Ideas activities throughout May, visit http://www.abta.org/get-involved/brain-tumor-awareness-month.html.
ABOUT THE AMERICAN BRAIN TUMOR ASSOCIATION
Founded in 1973, the American Brain Tumor Association was the first and is now the only national nonprofit brain tumor organization providing both support services to brain tumor patients and their families and funding of brain tumor research. For more information, visit http://www.abta.org.
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